Individual Qualification  in Google AdWords Certification program is a way of demonstrating proficiency in AdWords. You will have to pass both the Fundamentals exam and one of the two advanced exams.

 

Two advanced exams topics*:

 

  • The Search Advertising Advanced Exam
  • The Display Advertising Exam

 

*Note: Reporting and Analysis Advanced Exam is still available in Google Testing Center, however the corresponding topics in the syllabus have not been updated yet.

 

Here’s what Adwords certificate looks like:

Adwords certificate example

 

More details:
https://support.google.com/adwords/certification/bin/answer.py?hl=en&answer=12241